OUR STORY

At SQOON, Embracing Wellness is more than a tagline, it is our foundation. Born in Dubai from a personal search for balance, SQOON was inspired by the Arabic word Sukoon (سكون), meaning peace & tranquility. What began as a vision to make mindful living easier has grown into a home for carefully selected wellness, beauty, and lifestyle brands. Today, SQOON reflects the way we live in the UAE, where modern life and mindful choices meet.

Curation with Care

OUR PURPOSE

Our purpose is to make wellness simple, accessible, and inspiring. We curate trusted local and international brands across nutrition, beauty, health and lifestyle, sleep, fitness, and mindfulness. Each listing is chosen for its quality, sustainability, and ability to transform daily routines into meaningful rituals.

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Everyday Balance

OUR ASPIRATION

We aspire to be the UAE’s home for mindful premium wellness. SQOON is building more than a store, it is a community where every product, story, and choice reflects a culture of balance and care. By continuously expanding our curated listings and creating new ways to connect, we aim to make wellness not just a goal but an everyday way of life.

The Range

What You’ll Find at SQOON

A focused selection designed to support daily life, without the clutter.