Australian for Natural

Naturally Made. Thoughtfully Packaged.

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Pure Ingredients

Powered by Nature

Minimal formulas powered by nature, without unnecessary additives.

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Go Plastic Free

Naturally Essential

Biodegradable packaging. Naturally nourishing formula. Everyday hydration with purpose.

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NATURAL, ORGANIC & ECO CONSCIOUS

Everyday Care, Thoughtfully Made

CLEAN & PURE offers Australian-made lip balms and deodorants for simple, daily use. Built around naturally derived and organic ingredients, the range delivers aluminium-free odor protection and nourishing lip care in biodegradable, plastic-free packaging. Straightforward formulas support freshness without unnecessary additives.

Natural & Organic

Cruelty Free

Plastic Free

Biodegradable Packaging

GENTLE ON SKIN

Australian Made

FOUNDED IN WESTERN AUSTRALIA

Where Natural Care Became A Commitment

Clean & Pure began with a deeply personal experience. After discovering the benefits of natural skincare while living overseas, founders Mark and Melanie Chapman returned to Australia determined to create products made with high-quality, locally sourced ingredients.

What started as a personal solution evolved into a proudly Australian made brand grounded in simplicity, transparency, and sustainability. Today, Clean & Pure continues to develop everyday personal care that balances effectiveness with environmental responsibility.

MARK & MEL - FOUNDERS

GO PLASTIC FREE

Reducing Plastic, Responsibly

Clean & Pure’s Go Plastic Free range replaces conventional plastic tubes with biodegradable paper packaging to reduce reliance on traditional plastics.

The current design includes a minimal protective micro-coating to maintain product integrity, and the brand continues to explore fully plant-based alternatives. Sustainability is treated as an ongoing commitment, not a marketing claim.

Each step forward balances performance, practicality, and environmental responsibility.

EXPLORE THE GPF RANGE

KEY INGREDIENTS

Nature, Carefully Selected

Valued for its conditioning properties and natural origin.

Naturally helps form a protective barrier that supports moisture retention.

Rich in antioxidants, helps soften and condition the skin.

Provides deep nourishment and a smooth, comforting texture.

OUR COMMITMENT

Natural. Transparent. Responsible.

Clean & Pure formulates with high-quality, sustainably sourced ingredients and partners with local Australian suppliers wherever possible. Aluminum-free, plastic-reduced, and thoughtfully made, each product reflects a clear commitment to safety, transparency, and environmental care. Good for you. Good for the planet.