HABIT, REIMAGINED
BREATHE A BETTER ROUTINE
A clean, satisfying inhale with pure essential oil flavors. No nicotine, no smoke, no vapor.
BEST SELLERS BY CATEGORY
ECO CLEAN LIVING
Sustainable choices for everyday life
Refillable cleaners, zero-waste laundry, and eco-essentials made to care for you and the planet.
NEW ARRIVALS BY CATEGORY
THE PLUSH SILK BONNETS
THE PLUSH SILK BONNETS
3 colors available
THE PLUSH SILK SLEEP MASKS
THE PLUSH SILK SLEEP MASKS
5 colors available
WELLNESS FUEL
Smarter ways to stay energized
Guilt-free snacks and daily support to power your lifestyle with balance.
OUR ETHOS
EMBRACING WELLNESS
We curate trusted brands with a focus on quality and sustainability, selecting products that turn everyday routines into meaningful rituals. Our vision is to be the UAE’s home for mindful premium wellness, making balance and better living part of every day.
CARE & RITUALS
Elevate your everyday routine
Everyday rituals made effortless with clean and mindful care.
OUR IMPACT
Wellness with Purpose
We’ve partnered with NetGreen to restore ecosystems and grow mangroves, supporting a healthier planet for future generations. Alongside RECAPP, the UAE’s leading recycling program, we make sustainability part of everyday wellness.
REWARDS & PERKS
Earn points in many ways, from shopping and sharing to exclusive campaigns. Redeem them for savings, perks, and surprises.
Shop with Mimojo to unlock instant cashback on your SQOON purchases, a simple way to save while you embrace wellness.
Split your purchase into 4 interest-free installments, with simple terms, clear payments, and zero hidden fees.
TRENDING NOW
FRESH FINDS
Let customers speak for us
I have tried a few of the GNUTS bars and I can honestly say that this is one of the best protein bars I’ve ever had. With my favorite being vanilla up until now, the flavor is nothing like a regular protein bar you buy at any store, there is so much enjoyment in it that you forget you’re even eating a protein bar!! I will definitely be trying the rest of the flavors and I am really excited to do so.
Tried the strawberry protein bar today and honestly… I was shook! Didn’t think I’d like it this much, but that first bite? Heaven. It legit tasted like pudding — so good! And the fact that it’s healthy and has no sugar? Even better. Definitely recommending this one!
Tastes like a Bounty but without the overpowering sweetness👌🏼 It actually feels good knowing it’s a protein bar and not just candy.
perfect crunch and natural taste
Great way to increase water intake during the day, for a healthier feeling.
Highly recommended, especially to encourage young kids to drink more and avoid unhealthy alternatives.
Great variety to choose from. My choice was the black matte. Perfect size, inserting the capsule was a breeze. You must get one! The scents are amazing and water never tasted so good.
Simply the most enjoyable snack so far! Pure quality and fresh taste from the Fracs collections!
