Simple things done right
Clarity, comfort, utility
PLAYA is daily sun care with minimal ingredients and maximum usability - broad-spectrum protection that feels good, looks invisible, and fits any routine. No white cast, water/sweat friendly, and engineered for UAE days.
Broad-Spectrum SPF
Zero White Cast
Water & Sweat Friendly
Clean, Minimal Formula
For All Skin Types
Designed for real routines
Where clarity meets comfort
PLAYA began with a straightforward idea, remove the noise so the useful can shine. We build pieces that disappear into your day, feel good in hand, and keep their promise with every use.
Built for the Gulf
Reliable by nature
Materials and make that hold up to the pace of the UAE, from city walks to beach days.
From the makers you trust
Built on proven care
PLAYA is created by the team behind SMPL SKIN, engineered for the UAE, and made to be the sunscreen you actually want to wear every day.
SMPL SKIN HAS BEEN SEEN ON
